In order for MyFootballWriter to continue to thrive, we need a little help. We need that trickle of ad income to help us continue to offer you our take on all things NCFC and, sometimes, beyond.
Therefore, we’ve moved on from Black Friday and have hit the Christmas sales by continuing our (what we think is…) generous offer of a whopping 45% saving on our monthly advertising rates.
For as little as £80 per month – less than the cost of a good night out – you can advertise to around 12,000 unique monthly visitors. We’re biased of course, but we think that’s a proper festive bargain.
‘We always aim to please – be it to our ever-loyal audience or potential advertisers,’ said the site’s publisher Rick Waghorn, who first launched the site in 2006.
Since then MyFootballWriter has grown into a rich and vibrant online community whose members spend several minutes engaged with the site. We aim to have fresh content daily, but sometimes are able to provide two, or even three, pieces.
During last month MFW has published 38 articles from 13 different authors which have attracted 426 comments. During that month more than 28,000 visits were made to MFW with visitors viewing more than 43,000 pages and spending nearly two minutes here on each visit.
These stats, coupled to the site’s local focus on Norwich and Norfolk, makes for an attractive advertising proposition for businesses large and small as they seek a local-facing audience for their goods or services.
‘We strongly believe that advertising on MyFootballWriter offers real value for money – particularly when compared to print-based alternatives,’ said Rick, as the circulation numbers for the local newspapers continue to dwindle. The audience is now online, and marketers have to go where the eyeballs are.
‘Times have changed. Younger readers are not buying newspapers anymore,’ said Rick, citing the recent collapse of local newspaper giant Johnston Press into administration as yet further evidence of the challenges faced by the legacy news publishers on terms of staying relevant – to reader and advertiser alike.
This advertising offer is all part of a wider drive to make MyFootballWriter financially self-sustaining going forward. We’ll also be exploring other avenues.
In Rick’s words, ‘The aim is to get to a position where the costs of the site are covered, and Gary and the team can just concentrate on delivering the great Norwich City content we’ve all become accustomed to.’
To this end, the site is now offering the top page headerboard ad space at the reduced rate of £100 per month with the side square weighing in at just £80.
‘I’m biased I know, but in the current market-place that is really good value for money,’ said Rick ‘And it’s safe – you know exactly where your ad is being placed and who it is being seen by.
‘It’s being seen locally.’
Anyone interested in taking out an ad on MyFootballWriter should drop Rick a line on firstname.lastname@example.org
This is also a good time for me and the team to wish you all peace and happiness over Christmas and the New Year. MFW is nothing without its readers and we appreciate every single one of you.