Why advertise with MyFootballWriter.com?
In today’s ever-evolving online advertising space, trust is key.
As a potential advertiser on MyFootballWriter, you have to trust us to keep your brand both safe and visible in front of a highly-engaged local audience. This we will do. It is our commitment to you, our highly-valued advertisers.
How will we do this?
Firstly, we will be wholly open and honest with our audience numbers. At the start of every month, Gary will post our latest Google Analytics returns here on this page. Good, bad or indifferent, you will have a chance to judge for yourselves how engaged our audience is with the content we deliver.
The figure that we are particularly proud of is ‘Average Time on Page’. For August, this was 4 minutes 11 seconds – over four minutes worth of brand visibility every time a visitor logs on to our site. Your brand is not disappearing in an instant on a fraudulent ‘bot farm’ in a far-flung corner of the globe; it is there in front of an engaged, local audience for the better part of five minutes. And with approaching 40,000 ‘uniques’ it’s an audience base that’s ever growing.
And they return; time after time after time. (74% Returning Visitors).
Secondly, we will utilise the simple, self-serve capabilities of the advertising technology platform, Addiply. Our ad tech partner offers a fresh and open alternative; we are currently rebuilding that too and a month or so down the line we will switch it on.
This allows us to set our own ad rates in a language that everyone can understand. It allows us to offer you a simple transaction – a cost per month. For being just there… in front of a local, online audience here in Norwich. Think of it as placing a postcard in the window of your local Post Office; in a place where you know it will get seen, day after day.
Because Addiply is not part of any complex, global advertising exchange, your advert goes nowhere else but where you pay for it to be – here in Norwich and Norfolk. Where your customers are.
It is ‘brand safe’. Simple, open and transparent. Your brand will not be seen next to inappropriate content. That, again, we promise.
At the end of each month, Addiply will also generate a Report – to relay back to you exactly what you got for your money; how many views your advert enjoyed; how many times people clicked on your advert.
The world of local advertising is changing as consumers move from reading their local football news from the back pages of an evening newspaper to here, online.
In the latest ABC Audited circulation figures (Jan – June 18), the average circulation for the Norwich Evening News was 6,765; a fall of around a quarter in 18 months.
Your audience has moved. It is here, online. Enjoying their five-minute football read each and every day. Now is the time to join them – simply, safely. Just place your trust in us.
As for finding out more about Addiply, watch this space…