This week wasn't intended to be all about the Turners. But while we all sit and wait for the real transfer flak to start flying, this week was as good as any to start to paint more of a picture of the two new arrivals in the Carrow Road boardroom.
They could, in many ways, yet prove to be the most significant new faces to arrive at Carrow Road for many a summer; in the fullness of time, they could yet imprint as much of their personality on the Canaries as Delia Smith and her husband, Michael Wynn Jones, have in their 11 years at the helm.
For as much as the club's current 'principal shareholders' have always shied away from the term 'owner' – the supporters, they will tell you, 'own' the football club not them – the whole tone of your football club is set by those at the top.
Just as much as, say, the influence of Freddie Shepherd percolates its way into every nook and crannie of St James' Park and the shadow of Dave Whelan lies heavy over the JJB Stadium, Wigan, so Norwich City Football Club comes to mirror the spirit, the morality, the attitude and the personality of its two, principal share-holders.
Which is why working out what makes the Turners tick at this early stage is so important.
In the course of this week's interview, it was interesting that Sharon Turner was swift to point out that they are not in any way, shape or form 'owners'; they have “a less than one per cent shareholding” in the club after taking on Barry Skipper's little 'block' on the back of his retirement.
But, in a board that is seven-strong when you add chairman Roger Munby, Michael Foulger and Neil Doncaster to the pot, the Turner 'block' still amounts to the better part of 30% of the available boardroom votes whatever their percentage of shares.
And you can make that the better part of 60% if, over the course of their spring-time “courtship”, the Turners and the Smiths found they had much in common; that in many, many regards they both sang off the same football hymn-sheet.
In fact you might argue that the only thing that really separates the two couples other than age is the gulf in value between the niche publishing house that Wynn Jones founded – and eventually sold – in New Crane and the Central Trust finance empire that the Turners preside over.
An empire that is targetted to grow almost beyond recognition over the course of the next three years – 700 new jobs to be created in Norwich with turnover targetted to grow from its current level of ?170 million a year to ?1 billion by the year 2010.
“Is that the target? Yes,” said Andrew towards the end of the interview – confirming that the Sunday Times Rich List had got at least one fact right when discussing the new couple on the Carrow Road landscape.
“If you said to me: 'Is it achievable?', then that's a different answer. But that's the target,” he added, revealing more of the couple's philosophy on life. And the Premiership.
“We're just real believers in setting targets really high and measuring people not by whether they hit that target or not, but what type of go they have at cracking it.
“And in some ways that's where we're at with Norwich – Norwich should aim for the Premiership.
“And we want to win the Championship. We don't want to finish in the play-offs. If we end up in the play-offs, then great. But let's aim higher.
“And that's what we like about Peter Grant. At the Player of the Year dinner he clearly stated that his goal was to finish No1. And I think some clubs will say: 'Well, let's aim for the play-offs…'
“But we don't want to aim for the play-offs – we just want to aim for the top.
“And it's like 2010 and the ?1 billion turnover objective – let's aim for the very best and then if you fall short you can still get a result that you're pleased about.”
What else can you draw from this week's conversation?
That they have no intention of appearing on the cover of 'Hello!' magazine in the near future; that in common with the relatively low profile Central Trust still enjoys within the city – hands up anyone who knows where Central Trust's Norwich HQ is? – so after the initial flurry of getting-to-know-you articles, they too will look to keep their profile to a minimum.
That one of the biggest bonds they have with Delia and Wynn Jones is their common belief that any football club has a duty to serve its local community; that it can a force for social good; that it is one big, extended family; that they, too, are merely stewards, guardians of your football club; that they, too, would probably shun the use of the word 'owner' – just as some in football revel in, say, owning Crystal Palace.
Nor do you get any sense that they are in to Norwich City to make a quick buck. “We're in Central Trust to make a return…” was one of Andrew Turner's more telling comments as the pair drive their little baby on towards that ?1 billion turnover target.
And while the commitments inherent to both running that kind of business and a young family at home might stop Sharon from attending every away game, expect her husband to be popping up at Burnley away on a Tuesday night. He, you sense, might quite like to see the whites of the opposition's eyes – albeit in the Turf Moor boardroom.
Finally, look at the Turners' arrival in a completely different way.
Let's for argument's sake say that the Smiths like what they see in the Turners; some 20 years their junior, they see a vibrancy and an ambition in their new colleagues in the boardroom; they sense a shared set of common values and beliefs in a couple drawn from the next generation; a couple drawn from good Norfolk stock, to boot.
Now let's see a 60-year-old Texan millionaire hoving onto the horizon; a Malay prince; a Russian mining magnate. All of whom promise to bring ?250 million to the Canary cause.
'Do we want to talk to this person? Let's put it to a vote…' runs one boardroom discussion.
And Delia and Michael quietly thumb their Sunday Times Rich List, turn to the top of Page 40 and smile sweetly at the Turners opposite.
'Well, I guess that's a 'No!' then,' says the chairman. 'And now to any other business…'
When Andrew and Sharon Turner arrived last month, much was said and written about the ?2 million 'loan' that accompanied them.
As The Sun's Charlie Wyett pointed out on this site a day later, the notion that the Turners had arrived with a 'loan' in tow was complete nonsense. Since when, he correctly pointed out, has anyone ever got a loan back in football?
It was never a loan. But for me, nor was it ever a 'gift' either.
It was a deposit, a first instalment as the initial ground-work was laid for the baton to be passed on.