With the Canaries firing blanks at the moment, one City striker currently doing the business sits 385 miles away, plying his trade in the SPL.
Whether he would be called upon for Canary duty if here is another matter but Ryan Jarvis has enjoyed his start to life in Kilmarnock since joining on loan until January and netted his first goal three weeks ago in Killie's 2-1 win at Gretna.
The Fakenham-born forward ? who made his Norwich debut at the tender age of 16 ? is clearly learning fast in Scotland's school of hard knocks and will be hoping to return to Carrow Road a more rounded and mature striker.
After all, he is out of contract next summer and if he doesn't make a real impression this season ? in Norfolk or elsewhere ? then it will surely be pastures new for the forward, who is still only 21; it seems like he's been around forever.
But with his first goal for his new club under his belt, Jarvis will be looking to push on now. He's clocking up the appearances, now all he needs is more goals, goals, goals ? something that will make a real impression on City boss Peter Grant.
“It was amazing to get that first goal,” said Jarvis.
“It was my third appearance in the first team and I was desperate to get off the mark.
“I think I've done well since I got here, but the fans have still to see the best of me. There's more to come.
“I was relieved to see it hit the back of the net and it was all the sweeter because we won. Gretna were looking for their first win so it wasn't an easy game for us by any means.
“But we did what we had to and came away with the points.”
Killie have since been hit by an injury crisis, and haven't won in three games ? including a League Cup exit at the hands of Hamilton and a 4-1 thrashing at Hibernian.
However, Jarvis is just happy to be playing football again after such a stop-start Canary career so far.
With Messrs Cureton, Dublin, Brown, Strihavka and Martin all ahead of him in the Carrow Road queue, Jarvis is keeping an open mind as to what the future holds.
One step at a time?
“I'm here until January and I'm not sure what will happen after that. I just want to impress while I'm at Kilmarnock and do my best for the team and for the fans.”
Having been in the 'potential' bracket ever since he made his debut over four years ago in that end-of-season clash at Walsall, Jarvis must start producing the goods on a consistent basis if he is to challenge for a regular starting berth at Carrow Road or elsewhere.
The boy has genuine talent ? we all know that; representing England at pretty much every level up to the Under 20s proves as much ? but he would be the first to admit he needs to apply it more often.
No time like the present?
“I want to get rid of that reputation now and become a more complete centre-forward,” added Jarvis.
“I definitely want to get in behind defences more often and score more goals.
“Scoring goals is what being a striker is all about and I'm desperate to get as many as I can in my time at Killie.”
Although he's currently holed up in a hotel, Ryan is enjoying his time in Scotland and already feels a part of the setup at Rugby Park.
Kilmarnock has always been known as a good family club with excellent values and Grant can rest assured he's being looked after.
Even if the hard-men of Gretna, Falkirk and Inverness would like to argue otherwise?
“It always takes a while to get used to how a new team plays and I'm sure I will get better as time goes on.
“Off the pitch, the guys at the club have been fantastic and I've settled in well. There's a great atmosphere among the squad and the management.
“My dad and my girlfriend have been up to see me a few times and I've seen a little bit of Scotland and I really like it.”
Whether Killie boss Jim Jeffries likes what he sees enough to offer Jarvis an extended loan or even a permanent deal is yet to be seen.
But the Canary youth product's adventures north of the border will put him in good stead as he enters an crucial phase of his career.
This next contract could be the most important. Over to you Ryan.