It's coming to that stage of the season whereby unless the Canaries can pull their fingers out and start to deliver a couple of decent results then they'll soon be in big trouble.
It's hardly as through City are riding high in the table at present of course, and sitting second from bottom on the same amount of points as the team sat immediately below you is trouble enough alright – no matter how many games of the campaign have elapsed.
But a point has now been reached where Norwich will soon find themselves not only in a difficult position, but also being cast adrift from all the rest unless points are quickly put on the board.
And considering the fixtures that lie immediately ahead for the Canaries, it isn't looking good at all I'm afraid.
Tomorrow's trip to West Brom will rightly be viewed as a home banker by those that like to speculate on football results come a Saturday afternoon. An absolute, nailed-on certainty.
Then it's the local derby next Sunday, followed by the visit to Carrow Road of runaway league leaders Watford just two days later.
Then it's away trips to Plymouth, Blackpool and Stoke ? with Coventry at home in between – in the next four fixtures…
So how many points can we envisage the Canaries gleaning from these next seven matches? Which will take us within just four matches of the half-way point in the campaign, by the way .
Well, on current form, I'd suggest about five or six. If we're very lucky.
So that would be a grand total of about fourteen points in total by December. Scary. Very scary.
Of course there is the small matter of the announcement of a new manger – which in all probability will be sometime early next week – and the eternal hope that he will be able to turn things around, but it does give the impression of being the last throw of the dice so to speak, seeing as all else seems to have failed miserably.
After all, if ?his? arrival doesn't have the desired effect not long after he walks through door, then what?
Formations and personnel have been changed from game to game so far this season and still we're scraping the bottom of the barrel in terms of performances.
Take Tuesday night's trip to Burnley, for example, and the general feeling that City had performed quite well for much of the game aside from the opening five minutes when two goals were conceded.
The truth was, that City didn't perform quite well at all for much of the game, only for half of it ? and even then they could only muster a few shots on target and score one goal.
In the first-half the Canaries were decidedly second best in every department and could quite easily have been three or four goals down by half-time on another day.
No, let's not be getting too carried away with a spirited second-half effort that still resulted in a 2-1 defeat when all is said and done, the time for the team to begin playing more like they did in the second half at Turf Moor in midweek had long since gone.
But as is only too clear, there is still a helluva' big job to be done in order for Norwich to drag themselves up and away from this embarrassing situation of being rooted in the bottom three.
And like I say, it's crunch time? Right now? Not in two or three weeks time.
Norwich either start to deliver, or it'll be no way back.