The Canary coffers received a big boost this morning after it was announced that insurance giants Aviva were the club's new main sponsor.
The three-year deal, which will see their logo on the team shirts, guarantees City “a substantial seven-figure sum” and fans will now be wondering if the agreement will mean boss Glenn Roeder has more to play with when he hits the summer sales over the coming months.
The deal will also see a new educational initiative linking football with money management skills for young people, renewed sponsorship of the Community Stand and funding of the club's Ability Counts initiative.
“We are very proud that Aviva, the biggest private sector employer in the county, has agreed to be our shirt and Community Stand sponsor for the next three years,” said City's sales and marketing director Andrew Cullen.
“The partnership further extends a positive relationship between two organisations that mean a great deal to our region.
“We very much look forward throughout the sponsorship term to developing existing and new initiatives for the benefit of the local community and to a long, successful and productive relationship with Aviva and all its employees.
“We must also thank our supporters who, through their resilient support, evidenced by the highest number of season ticket holders for three consecutive seasons in the Football League and with over 19,000 already sold for next season, all contribute towards making Norwich City Football Club a compelling proposition for sponsorship.”
Aviva, the parent company of Norwich Union, also announced today that they would be dropping the NU name and trading under a global brand. And sales and marketing director John Kitson agreed that it was a momentous day for the organisation.
“I'm a massive Norwich City fan and I live here, so I'm very aware of how huge a role the club plays in the local community.
“Being able to announce Aviva's significant investment in the Canaries makes me extremely proud, and signals an exciting development in our existing, excellent relationship with the club.
“Over the coming months, we look forward to announcing some exciting initiatives that will be of benefit to the club, the community and Aviva employees.”
Don't go too far away, as ever we'll have much more reaction throughout the day here on myfootballwriter.com.