Apologies to anyone expecting a football story. This is not one of those.
This is the story of how you can place a perfectly-targetted text advertisement in front of up to 60,000 football supporters that pass through the doors of MFW/NorwichCity and MFW/IpswichTown on a monthly basis – the majority of whom will live somewhere in East Anglia.
So if you haven't got a brand, a service or a product to sell or promote, apologies. You can click away now.
If you have, however, then this might be for you…
Likewise if you have your own website community and are looking for a way to potentially monetise your own traffic, this could be for you…
Addiply is the red box two-thirds of the way down the home page. Says 'Advertise here…
It is something that we've been working on over the last two years – ever since we started to do our sums and tried to work out how on earth anyone ever planned to earn a living off this new media thing.
The concept is very simple. All it does is allow you, the advertiser, to place a text ad yourself.
Just as you would place a postcard in the window of your local Post Office; or leave a business card in your local chip shop.
You know that's where your potential local customers are, so you place the advert yourself.
You don't need anyone else's help, thank you very much. I can do that for myself.
And that is all that Addiply does… allows you, the advertiser, to make a decision for yourself. And when we're all being crunched to death in this current economic climate, it means that you are not having to pay anyone else to place that ad. And nor are you entrusting your text ad to anyone else.
You know exactly where it is going and who is seeing it… because you placed it yourself.
And because we believe strongly that transparency and trust are going to be one of the keys to the future of the Internet, you can see exactly what you are getting for your money – down to the nearest penny.
For here's a list of our current publishers as we beta trial addiply out through the French ex-pat community and beyond – you can visit the addiply publisher page here – and there's their traffic; there's how many views per week each site gets.
No tricks. No smokes and mirrors. For particularly in this current climate, you want to know exactly where your money is going and there's your answer…
So, you run a small firm selling Norwich City T-shirts… simply place your ad where you know Norwich City fans can see it. Because as a Norwich City fan yourself, that's where you go for your Norwich City news and views. And that's where your customers are.
A Norwich taxi firm, a small Norfolk B&B, anyone and everyone with a Norfolk-based website… same logic applies. These are your customers. Spending up to seven minutes a visit reading about their favourite football club.
Again, if you've got a house in France you want to sell, then pop your ad on, say, www.francesalut.com, www.thisfrenchlife.com or www.francehousehunt.com … Because you know yourself that that's your target market. And if you run a garden landscaping service or a small nursery, why not try www.landscapejuice.com?
Niche audiences that are perfectly suited to your niche product or service.
By way of an introductory offer, we're offering 1,000-views for 25 pence. A half-price sale. Pop the minimum of ?10 into our PayPal 'meter' and that will then guarantee your text ad 40,000 views. And because you're paying per view, you're only ever paying when your ad is actually seen.
If more than five people want to place an ad on the site, then a bid model kicks in…. the highest bidder gets the highest slot. What was initially 25 pence becomes 26.
It's that simple.
And if anyone runs their own local – or niche – website and wants to try and attract niche or local advertising themselves with the help of Addiply – your very own, DIY advertising 'department' – simply drop us an email on firstname.lastname@example.org