What follows has not a lot to do with Norwich City Football Club; far more to do with you.
So if you were hoping for a thought-provoking piece on what to do with a problem like Wesley, I am about to disappoint.
And if talking about where next for you, me and MyFootballWriter/NorwichCity is not your thing either, then I will again disappoint.
But times are a-changing. And we have to, too.
In 2006, I left the Evening News where I had been the football writer for 13 odd years to go and follow you. Because you lot had already up and left the back pages of a local newspaper to read all things Norwich City online.
You had wearied of waiting for the paper boy to call. You wanted your City news delivered to your office desk. Or home study. Or lap-top.
With me came our Kevin, the ad rep, whose advertising customers too had followed you online. They wanted a new home for themselves on a computer.
For them, we had to build a new advertising platform, the Mk1 version of our Addiply, www.TWAdServices.co.uk Named after my son, Tom.
It has chugged along like the rest of us for the last eight years, recording every click, purchase, impression and occasional invoice. Eight years worth of local online advertising data. Enough to demonstrate there is still money in local advertising. If sold the right way.
But now, of course, you lot have shifted again.
We crunched some numbers last week; peered and poked beneath the bonnet.
And 52% of you now access MyFootballWriter on a mobile device every month.
We have 6,473 iPhone readers; 6,239 iPad readers and 129 on Tesco Hudl. Whatever that is.
Point being you’ve gone – mobile is now your platform of choice. And I strongly suspect you ain’t coming back to web. Not when you have a PC sat in the palm of your hand.
So, this is our challenge this autumn…
For the second time in a decade we need to catch up with you again – and build a mobile app version of MyFootballWriter/NorwichCity.
It’ll be free, don’t worry. We tried a subscription model once; it bombed. Never again.
The trick, of course, is to build a new ad platform that follows the self same path – that allows our Kevin to sell, say, Elizabeth’s the Florist an ad that appears on our mobile app.
Nice and simply.
So that both local advertiser and local reader can make this great migration from print to web to mobile.
And that way we can sustain MyFootballWriter going forward into a new mobile age for local journalism.
Fortunately we might have found ourselves some big new friends in the US to help us make this happen; to help build one, final piece in this jigsaw to make the mobile ad sales magic happen.
And there is another element en route to this Fine City which can add to the mix; to create a new and vibrant mobile space for mobile and app users.
But that is someone else’s news to impart. Nothing to do with us here, although having the ability to drop a relevant and useful message into a mobile app to the accuracy of 150m is an intriguing prospect.
And is one of the keys to making this all stack – the idea that the message is of relevance and of use to you. It’s not any old rubbish interrupting your MFW app enjoyment and experience.
But that is the plan.
We need to play catch-up.
Hopefully, we’ll see you all on the other side.