Norwich City’s Errea announcement tomorrow will not be a kit for the 2021/22 season, with the club still planning to seek a new kit supplier at the end of 2020/21.
The Canaries’ official online shop recently began displaying an advert that simply reads ’25.04.21’ with club badge and Errea branding, hinting at an announcement.
It’s been rumoured for weeks that City’s agreement with the Italian sportswear brand was set to be cut short, a rumour MyFootballWriter understands to be true, while official club announcements were avoided due to negotiations over Sunday’s reveal.
The end of the season will close the curtain on ten years of collaboration between Errea and the Yellows, as Norwich go about finding a new technical sponsor for the Premier League season.
City first signed with Errea in 2011 after leaving Xara, before extending the partnership in 2015 for nine years, cutting that agreement short by two.
The Italian brand have provided the Canaries with their most lucrative sales to date, but fans had been calling for a new supplier for some time now, the slightly too familiar 2020/21 strip the final straw for many.
Current main sponsor Dafabet are also unlikely to be featured on City shirts next season, with a new government ruling on betting sponsorship in sport likely to ban such deals.
Errea strips will live long in the memories of Norwich fans well into the future, the team wearing their kits through three promotions, three relegations and under five permanent managers.
Having just seen the picture of the “Special Edition” kit ” dedicated to supporters”, I can only say that if they are terminating the contract with Errea early, it must be because of this. I know the money is going to charity, but whoever got bored and doodled on a Norwich shirt should be sentenced to a lifetime season ticket at Portaloo Road. That has to be the worst “design” ever. Tell me which charity is due to benefit, and I’ll make a donation, on the condition that I don’t have to have one of these monstrosities.
I believe only £5 of each sale is going to “Fan atmosphere initiatives”. The rest straight to the club. I could be wrong but that’s what I got from it.
I guess “Fan atmosphere initiatives” means more flags for the Barclay, Snakepit and other areas. I don’t mind donating a fiver to that, but buy or wear that shirt, never. (I understand they have sold out, though).
I would have liked to have been at the meeting when this design was shown. I can’t imagine everyone jumped up for joy.
Charity is great and any funds towards it is a good idea. However, give the punter something in return.
Instead, we have a ‘shirt’ that looks as though it was designed by a 5 year old with no hand/eye co-ordination after accidently drinking their father’s can of Stella Artois.
When I first saw it, I thought of The Fall’s ‘Hex Enduction Hour’. A sleeve so devoid of beauty that it was sold either back to front or in a brown paoer bag.
Beauty is apparantely in the eye of the beholder, but there is no beauty here.
If only they dumped the betting company, I would be a happy man. Remember tobacco adverts banned years ago, rightly so. Betting is also a severe addiction, which has ruined many families.
Just think that the Stoke City owners are making £1m per day in wages, it’s totally tells you every about that awful industry.
Why buy a ridiculously priced football shirt, to become a walking advert for them?