A branding consultancy could bring change at Carrow Road, with aspects of the club being considered from the fonts on the side of stands to the badge on the shirt.
The club and the consultants in question have already got to work on improving City’s image and the experience they provide, devising a recent questionnaire that surveyed fans on their experience at the stadium and their association with the club.
The rebrand will consider all aspects of the club, incorporating matters as trivial as fonts around the ground and as symbolic as the club badge; an aspect MyFootballWriter understands is in contention for a redesign but will not be changed before the 2021/22 season kicks off.
Perhaps the most leading question in the survey was centred around the badge, asking fans to determine what they associate Norwich City with from a selection of the canary, the castle, the lion, yellow and green, Carrow Road and the club’s joint majority shareholders.
Also considered will be the shades of yellow and green on club imagery, how Carrow Road looks on television, and how it can be modernised.
The latter will be an important part of the rebrand, as the Canaries look to move their home into the 21st century along with their upmarket training ground and their outstanding recruitment system. Wolverhampton Wanderers’ Molineux was cited to MyFootballWriter as an example of the type of modern Premier League ground the club hopes to emulate.
The brand helping City with their branding is yet to be revealed, but will be introduced to fans by the club next Thursday.
According to the club website, the branding consultancy will help them create the atmosphere it hopes to, described in the article: “The club’s wider visions and values underpin the work and ethos of all staff across our Carrow Road, Lotus Training Centre and Fan Hub sites.
“Norwich City also continues to tell the story of both the club’s past and its many ups and downs, as well as championing our pride and belief in our innovative club model and ways of working.”
The club may be keen to honour its past, but as a rebrand attempts to drag it into the modern-day, change may well be coming in NR1.