London-based branding consultants SomeOne have been involved in Norwich City’s review of marketing, it is understood.
As revealed by MyFootballWriter in May, the Canaries have been looking at various marketing and branding issues recently, discussing topics including fonts, Carrow Road’s television image and the design of the club’s badge.
SomeOne have been a big part of this process, after City were inspired by their work with Wolverhampton Wanderers. The London-based firm has also collaborated with Tottenham Hotspur and Aston Villa, whose badge was given a small redesign by the SomeOne team.
The lion on the Villa badge was given claws and enlarged, while the ‘prepared’ previously present on the crest was removed to allow for this change.
SomeOne’s work with Wolves was recognised and admired by the Canaries, who were particularly impressed with the stadium image created at the West Midlands side’s Molineux home ground.
City discussed changing their badge in 2008 but decided against the idea after being warned off it by various fan groups. Architect Andrew Anderson, who designed the badge in its current form, told the Eastern Daily Press at the time: “They will be hard pushed to beat mine because it looks good at any size.
“I’ll be very surprised if they get anything as good. In fact, I’ll bet them the £10 I won that they don’t find a simpler one.”
City’s branding has been all change in recent months, after kit suppliers of ten years Errea were replaced with Joma last summer and Lotus Cars became the club’s third principal partner in as many weeks in July.
When discussing the consultancy, a statement said: “The club’s wider visions and values underpin the work and ethos of all staff across our Carrow Road, Lotus Training Centre and Fan Hub sites.
“Norwich City also continues to tell the story of both the club’s past and its many ups and downs, as well as championing our pride and belief in our innovative club model and ways of working.”
Whether they decide to make a change to their long-standing badge remains to be seen, but Canaries fans’ minds are likely to be elsewhere for now as Daniel Farke’s side face an uphill climb to stay in the Premier League, with a tough trip to Stamford Bridge up next.