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City delay new badge announcement

City delay new badge announcement

21st November 2021 By Samuel Seaman 5 Comments

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City have postponed the announcement of their updated crest, after on-field results meant that the Canaries’ search for a new head coach stole the headlines.

The badge, which is understood to be more of a subtle evolution of the current emblem than a total redesign, was originally scheduled to be revealed in November 2021, ahead of an official change in June 2022. It is expected to feature on next season’s kits.

A physical manifestation of the new crest has already been tested by the Canaries’ kit suppliers Joma, after consultation with London marketing firm SomeOne helped create it as part of a club-wide branding review.

Also considered were topics such as fonts, shades of yellow and green and Carrow Road’s stadium image, with details of these changes expected after the release of the badge.

The changes have been made with the help of consultation with fans, as part of a process that’s taken years.
MyFootballWriter originally revealed City’s discussions over changing their badge in May, when a survey of fans was used as part of the review. Questions around the badge, which has been in place since 1972, were included and over 5000 responses were received.

City’s branding team are very wary of the history behind their current badge, and are keen to honour and respect that tradition. It has, however, been recognised that there are several problems with the current emblem from a marketing point of view.

When announcing the consultancy on their website, a statement said: “The club’s wider visions and values underpin the work and ethos of all staff across our Carrow Road, Lotus Training Centre and Fan Hub sites.

“Norwich City also continues to tell the story of both the club’s past and its many ups and downs, as well as championing our pride and belief in our innovative club model and ways of working.


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Filed Under: Column, Samuel Seaman

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Comments

  1. martin penney says

    21st November 2021 at 2:42 pm

    If we absolutely have to change it for marketing reasons – which I’d rather we didn’t but I’ve got no say in this – I’d simply remove the lion and the castle and tone the background shade of green down a little.

    Not all change is for the best.

    Mind you the quicker they get rid of the 1980s font at the stadium and elsewhere so much the better. It’s 40 years old now, after all.

    Reply
  2. Roger Starling says

    21st November 2021 at 4:05 pm

    I think a phoenix would be appropriate. We rise to the top league, crash and burn, then rise again from the ashes.

    Reply
  3. Chris S says

    21st November 2021 at 7:18 pm

    The badge as it is seems pretty much perfect. Its message is clear, it’s nicely proportioned, and has a unique and attractive colour scheme. I’d be interested to know what ‘marketing problems’ it presents. It represents our club in a very attractive and unique way. Both highly desirable marketing traits.
    I would however agree with MP above that the font the club has used for some decades now (originally rather ‘funky’ and unusual) is now looking tired and irrelevant. I would love that to change.

    Reply
  4. Mike Corbs says

    21st November 2021 at 9:03 pm

    Marketing reasons are the last consideration for me for everything of value.

    1
    Reply
  5. KevH says

    22nd November 2021 at 11:29 am

    Hi Guys,

    They can’t change it entirely, its part of the NCFC ethos, although I do agree about the current typeface as its run it’s course.

    PLEASE don’t use Wingdings the only ones who could read it would have to be passing space aliens!

    Does the Panel think that what would be really nice, to further enhance the badge after the typeface is given a spruce-up (something curvy, splendid!) that it would also be nice to see a yellow background with green symbols as a change? Marketing would then have two options to play with.

    Also why not make more use of the NCFC locomotive badge as well?

    Two great goals Saturday, you lot must’ve had a whale of a time if you all got to the game!

    OTBC !!

    Reply

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