City have postponed the announcement of their updated crest, after on-field results meant that the Canaries’ search for a new head coach stole the headlines.
The badge, which is understood to be more of a subtle evolution of the current emblem than a total redesign, was originally scheduled to be revealed in November 2021, ahead of an official change in June 2022. It is expected to feature on next season’s kits.
A physical manifestation of the new crest has already been tested by the Canaries’ kit suppliers Joma, after consultation with London marketing firm SomeOne helped create it as part of a club-wide branding review.
Also considered were topics such as fonts, shades of yellow and green and Carrow Road’s stadium image, with details of these changes expected after the release of the badge.
The changes have been made with the help of consultation with fans, as part of a process that’s taken years.
MyFootballWriter originally revealed City’s discussions over changing their badge in May, when a survey of fans was used as part of the review. Questions around the badge, which has been in place since 1972, were included and over 5000 responses were received.
City’s branding team are very wary of the history behind their current badge, and are keen to honour and respect that tradition. It has, however, been recognised that there are several problems with the current emblem from a marketing point of view.
When announcing the consultancy on their website, a statement said: “The club’s wider visions and values underpin the work and ethos of all staff across our Carrow Road, Lotus Training Centre and Fan Hub sites.
“Norwich City also continues to tell the story of both the club’s past and its many ups and downs, as well as championing our pride and belief in our innovative club model and ways of working.